Your customers are not all equal and so shouldn't be your customer engagement strategy. Most enterprises are forced to take a one-size-fits-all approach to customer engagement given that they lack the tools to provide differentiation in the experiences delivered for different customer segments -including an enterprise's top customers. Research indicates that top customers who contribute the lion's share of revenues and profits, represent the biggest opportunity for enterprises to maximize the return on their engagement dollars. According to Gallup, engaging the top 20% customers (who contribute 80% of your revenue), could increase your total revenues by up to 18.4% thus having the potential to deliver the maximum impact and returns for your engagement efforts. However, engaging your premier customers requires a different approach and a new set of capabilities than what is being employed en masse today.
Loyakk has built a new-generation mobile engagement platform that enables Enterprises to engage their top, high-value customers in a targeted manner with premium, differentiated experiences to maximize the value of the relationship. Loyakk's founding team has deep enterprise software DNA and have directly faced the challenge of transforming the experience with premier customers. These insights combined with our conversations with multiple enterprise Sales and Marketing teams, and the Customer's need to engage on Mobile has led us to build a mobile engagement platform with new-generation capabilities that addresses the needs of premium account engagement in enterprises today.
You can contact us directly to learn about how Loyakk is helping enterprises across industries to deliver premium experiences for their top customers to maximize revenue, margin and customer satisfaction.