Enterprises looking to grow revenues with their top accounts, need a new experience architecture that addresses current challenges, is cognizant of modern realities and helps them deliver tailored customer experiences in a unified, personalized and simplified manner.
Learn about the new game-changing approach that will help you succeed in delivering exceptional experiences to your top accounts and drive customer engagement, retention and revenues.
Contents of this thought paper include:
- Farming Is The New Hunting
- Engaging Top Customers, a Top Priority
- New Reality – ‘Consumerization’ Of B2B Buyers
- The Stumbling Blocks Impeding Top Account Engagement
- A New Engagement Architecture To Grow Top Accounts
- Considerations For Advanced Targeting & Personalization
- Considerations For Unified Engagement
- Considerations For Collaboration
- Considerations For Engaging Across Multiple Channels
- Considerations For Customer Experience Management (Experience modeling, orchestration and insights)
- Considerations for Scaling Up High-Touch Engagement
- Other Considerations For Top Account Engagement