× ABOUT US TOP ACCOUNT ENGAGEMENT UNIFIED ENGAGEMENT INDUSTRY SOLUTIONS PLATFORM CONNECT SUPPORT REQUEST DEMO

Enterprises looking to grow revenues with their top accounts, need a new experience architecture that addresses current challenges, is cognizant of modern realities and helps them deliver tailored customer experiences in a unified, personalized and simplified manner.

Learn about the new game-changing approach that will help you succeed in delivering exceptional experiences to your top accounts and drive customer engagement, retention and revenues.

Contents of this thought paper include:

  • Farming Is The New Hunting
  • Engaging Top Customers, a Top Priority
  • New Reality – ‘Consumerization’ Of B2B Buyers
  • The Stumbling Blocks Impeding Top Account Engagement
  • A New Engagement Architecture To Grow Top Accounts
  • Considerations For Advanced Targeting & Personalization
  • Considerations For Unified Engagement
  • Considerations For Collaboration
  • Considerations For Engaging Across Multiple Channels
  • Considerations For Customer Experience Management (Experience modeling, orchestration and insights)
  • Considerations for Scaling Up High-Touch Engagement
  • Other Considerations For Top Account Engagement
  • Conclusions

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