THOUGHT PAPER

Enterprises looking to grow revenues with their top accounts, need a new experience architecture that addresses current challenges, is cognizant of modern realities and helps them deliver tailored customer experiences in a unified, personalized and simplified manner.

Learn about the new game-changing approach that will help you succeed in delivering exceptional experiences to your top accounts and drive customer engagement, retention and revenues.

Contents of this thought paper include:

• Farming Is The New Hunting
• Engaging Top Customers, a Top Priority
• New Reality – ‘Consumerization’ Of B2B Buyers
• The Stumbling Blocks Impeding Top Account Engagement
• A New Engagement Architecture To Grow Top Accounts
• Considerations For Advanced Targeting & Personalization
• Considerations For Unified Engagement
• Considerations For Collaboration
• Considerations For Engaging Across Multiple Channels
• Considerations For Customer Experience Management (Experience modeling, orchestration and insights)
• Considerations for Scaling Up High-Touch Engagement
• Other Considerations For Top Account Engagement
• Conclusions